Culiacán, Sinaloa. – Since 2022, Red Cola and Tomateros de Culiacán have shared a rock-solid commercial partnership built on time and results. This relationship of trust continues to grow season after season with a brand that genuinely connects with the fans and the true meaning of baseball.
Red Cola is a 100% Mexican and socially responsible brand with a real commitment to supporting sports. That dedication is clear: they aren't just there to place a logo; they are there because they genuinely care about being part of something that the people of Sinaloa live with passion. This deep level of involvement, combined with the brand's strength, makes them an invaluable partner for the club.
Their presence is felt everywhere. Through "El color del béisbol" (The Color of Baseball)—a series of video segments broadcast online and on the stadium's big screens—the brand reaches fans both inside and outside the ballpark. Red Cola is also a proud sponsor of the Serie Navideña (Christmas Series), one of the most high-energy and highly-attended stretches of the season. Furthermore, the brand is featured on the team's uniform—one of the club's most premium assets—placing Red Cola directly on the field, in every broadcast, and in every photo, alongside other fan activations throughout the year.
All of this ensures that Red Cola's impact extends far beyond the stadium walls. It is embedded in the live game experience, the broadcasts, and the daily content that fans consume. It is a brand that isn't just seen—it is lived as an essential part of baseball.
Tomateros de Culiacán thanks Red Cola for their continued trust in the club and its fanbase, and celebrates a partnership that proves just how much a brand can achieve when it fully commits to the game of baseball.