MEXICO CITY (September 29, 2026) – The Liga Mexicana del Pacífico Banamex (LMPB) today officially introduced Banco Nacional de México (Banamex) as its new strategic naming partner during its 2026-27 season launch event. Alongside the sponsorship announcement, the league unveiled BASE, the overarching institutional strategy that will guide the circuit’s development through 2030.
"This partnership with Banamex and the vision we are presenting today represent a firm step toward the future of baseball we want to build over the coming years: closer to our fan base, more professional in our operations, and driven by the ambition to expand beyond our borders. We are kicking off a new era without losing the core identity that has defined us for decades," stated Salvador Escobar, President of the Liga Mexicana del Pacífico.
Banamex joins the LMPB as its official naming partner at a pivotal juncture of expansion and professionalization for the league, reinforcing the bank's standing as one of Mexico’s premier financial institutions while solidifying its backing of Mexican sports.
Key pillars of this long-term agreement include comprehensive brand placement across all teams, ballparks, and umpire uniforms, alongside exclusive cardholder perks beginning with an early-bird ticket presale for the 2027 Caribbean Series in Hermosillo.
"Baseball possesses a unique ability to unite communities, inspire future generations, and generate unforgettable moments for Mexican families. That is why we are thrilled to become strategic partners of the Liga Mexicana del Pacífico," noted Sinead O’Connor, Head of Consumer Banking at Banamex. "At Banamex, we believe in supporting platforms that generate pride, regional development, and identity. This long-term commitment will allow us to maintain a prominent presence across the entire league, engage millions of fans, and craft brand-new experiences."
BASE: The LMPB Roadmap Toward 2030
Béisbol (Baseball), Afición (Fan Base), Sabiduría (Insight & Data), and Evolución (Evolution) serve as the four core pillars of BASE—a framework aimed at shifting the LMPB from merely managing a competition to building year-round relationships with its fans, franchises, host cities, and corporate sponsors.
On-Field Innovation (Baseball & Evolution): The league will continue modernizing game action through technological tools such as the automated strike-zone challenge system (ABS) and pitch clocks, enhancing umpire precision and pace of play.
Fan Experience & Analytics (Fan Base & Insight): The LMPB will launch a dedicated Fan Intelligence Center to better analyze fan demographics, deliver tailored content, and elevate venue standards with family-friendly, youth-oriented, and premium hospitality services.
Year-Round Content & Commercial Expansion: The league is rolling out a 365-day content strategy focused on player features, historical rivalries, and behind-the-scenes stories. For corporate partners, the LMPB will offer data-driven commercial solutions with measurable ROI while making a deliberate push into key U.S. markets to expand winter baseball's reach across the border.
To execute this transformation, the LMPB will strengthen coordination among its member clubs through standardized operational guidelines.
"Our vision toward 2030 isn't just about driving revenue—it's about creating long-term value," added Salvador Escobar. "We want to know our fans better, improve the stadium atmosphere, and introduce the LMPB to entirely new audiences. We invite our fan base to join us in this new chapter; what lies ahead over the next few years will completely transform how Pacific winter baseball is experienced."